“Aesthetic pleasure comes from the free play
between the imagination and understanding
when perceiving an object”
– Immanual Kant
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Trax Intl., Energy Solutions Website
Trax International ($270M), Energy Solutions division aspired to showcase their newly created, and much lauded, cloud computing solutions through a website redesign. As the information architecture was constructed, the site grew to over 30 pages and yet remained streamlined and informative, as they intended.
